Featured in Ads of the World
Silver at 63rd Hatch Awards
This assignment was to create a visual campaign that used minimal text. The concept that resonated most with me was this idea of turning the traditional approach on its head. Rather than focus on the smooth skin angle, I focused on the idea of the opposite of smooth. The strategy was to illustrate to the viewer that hair done wrong is unappealing. To accomplish this visual I used 3D models of objects that are normally smooth and utilized the Blender software to cover them in hair.