BAD APPLE
Bad Apple is a project that reimagines sustainable branding with a bold, rebellious twist, inspired by the playful stickers on fruit and nutrition labels. While most eco-conscious brands rely on a spa-like aesthetic, Bad Apple speaks directly to Gen Z, an increasingly influential demographic, with its vibrant, neon-infused color palette. This project challenges conventional green design by merging environmental values with a distinctive visual edge.
Brand Summary
Packaging
Brand Execution